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Anglický jazyk
Customer Sense
Autor: Aradhna Krishna
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve... Viac o knihe
Na objednávku, dodanie 2-4 týždne
69.29 €
bežná cena: 76.99 €
O knihe
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
- Vydavateľstvo: Palgrave Macmillan US
- Rok vydania: 2013
- Formát: Hardback
- Rozmer: 241 x 160 mm
- Jazyk: Anglický jazyk
- ISBN: 9780230341739
