Anglický jazyk

Data Driven

Vydavateľstvo: McGraw Hill Education,
Rok vydania: 2008
Jazyk: Anglický jazyk
ISBN: 9781422119129

1 kus skladom v predajni Posielame obratom

23.32 €

bežná cena: 26.50 €

O knihe

Your company`s data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it`s not using its data to create strategic advantage. Data sits around unused -- or incorrect data fouls up operations and decision making.
In Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen your company`s competitive edge and enhance its profitability. The author reveals:
• The special properties that make data such a powerful asset
• The hidden costs of flawed, outdated, or otherwise poor-quality data
• How to improve data quality for competitive advantage
• Strategies for exploiting your data to make better business decisions
• The many ways to bring data to market
• Ideas for dealing with political struggles over data and concerns about privacy rights
Your company`s data is a key business asset, and you need to manage it aggressively and professionally. Whether you`re a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.

...a great addition to any data quality bookshelf. Business focused, highly readable and adds some invaluable new concepts and techniques for the profession so it comes highly recommended.