E-Marketing
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  • Anglický jazyk

E-Marketing

Autor: Stephen Dann

Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the... Viac o knihe

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73.14 €

bežná cena: 76.99 €

O knihe

Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.

  • Vydavateľstvo: Bloomsbury Publishing PLC
  • Rok vydania: 2011
  • Formát: Paperback
  • Rozmer: 248 x 192 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780230203969

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