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Anglický jazyk
Emergent Strategies Adopted on Organization Competitiveness
Autor: Suleiman Sumba
Sugar commodity is traded within Common Markets for Eastern and Southern African States and due to the competition scope in the sugar industry; treaties to safeguard the survival of the sector have been enacted. The Kenyan sugar industry suffers high cost... Viac o knihe
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O knihe
Sugar commodity is traded within Common Markets for Eastern and Southern African States and due to the competition scope in the sugar industry; treaties to safeguard the survival of the sector have been enacted. The Kenyan sugar industry suffers high cost of production, inefficiency, underutilization of factories and over-reliance of rain-fed farming making the Kenyan players noncompetitive. As a result, the industry has deployed strategies to improve their competence. The purpose of this study was to analyze industry emergent strategies on the competitiveness of sugar industry in Kenya a case of Mumias Sugar Company. The objectives of the study were to determine the effects of customer-driven strategies on the competitiveness of Mumias Sugar Company, to find out the available innovative strategies effects on its competitiveness, to examine the application of speed-based strategies effects on its competitiveness, and to determine the challenges faced by Mumias Sugar Company in creating competitiveness.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2018
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786137320976
