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Anglický jazyk
Environmental Marketing
Autor: William Winston
Examines a range of issues that affect environmental behavior while providing materials and guidance to marketing decision makers. This title defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental... Viac o knihe
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O knihe
Examines a range of issues that affect environmental behavior while providing materials and guidance to marketing decision makers. This title defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process.
- Vydavateľstvo: Taylor & Francis Ltd
- Rok vydania: 1997
- Formát: Paperback
- Rozmer: 214 x 153 mm
- Jazyk: Anglický jazyk
- ISBN: 9781560249283
