Explaining Consumer Choice
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  • Anglický jazyk

Explaining Consumer Choice

Autor: G. Foxall

This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour.... Viac o knihe

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O knihe

This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.

  • Vydavateľstvo: Palgrave Macmillan
  • Rok vydania: 2007
  • Formát: Paperback
  • Rozmer: 216 x 140 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781349547111

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