Focused Issue on The Marketing Process in Organizational Competence
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  • Anglický jazyk

Focused Issue on The Marketing Process in Organizational Competence

Autor: Ron Sanchez

Focusing on "The Marketing Process in Organizational Competence", this volume reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. It includes papers which explore key aspects of the common... Viac o knihe

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O knihe

Focusing on "The Marketing Process in Organizational Competence", this volume reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. It includes papers which explore key aspects of the common conceptual foundations of competence and marketing theories.

  • Vydavateľstvo: Jai Press Inc.
  • Rok vydania: 2005
  • Formát: Hardback
  • Rozmer: 235 x 157 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780762312092

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