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Anglický jazyk
Fundamentals of Marketing Research
Autor: Scott M. Smith
This book covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to... Viac o knihe
Na objednávku, dodanie 2-4 týždne
236.36 €
bežná cena: 248.80 €
O knihe
This book covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It: contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing research throughout instead of placing it in a separate chapter; has a full chapter devoted to the essential topic of online research.
- Vydavateľstvo: Sage Publications, Inc
- Rok vydania: 2004
- Formát: Hardback
- Rozmer: 241 x 196 mm
- Jazyk: Anglický jazyk
- ISBN: 9780761988526
