- Anglický jazyk
Harry Potter
Autor: S. Gunelius
The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this... Viac o knihe
Na objednávku, dodanie 2-4 týždne
48.39 €
bežná cena: 54.99 €
O knihe
The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.
- Vydavateľstvo: Palgrave Macmillan UK
- Rok vydania: 2008
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9781349301089