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Anglický jazyk
Herding Cats
Autor: Andrew Rohm
One of the top marketing challenges that marketing managers
and executives face today is to better understand social media
and its promise as a marketing platform. The social media ecosystem,
including traditional...
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O knihe
One of the top marketing challenges that marketing managers
and executives face today is to better understand social media
and its promise as a marketing platform. The social media ecosystem,
including traditional platforms such as Facebook and
Twitter and upstarts such as Instagram and Snapchat, have
evolved significantly over the past 10 years; so much so that
keeping pace with the latest social media platforms can seem
like herding cats.
Inside, the authors provide a timeless perspective on how to
create, manage, and measure social media content to help you
craft a more strategic approach to your social media efforts.
They simplify the concept of branding and advertising (fueled
by social media) so you can focus on fostering customer engagement;
craft your organization's unique story; tell that story
strategically via social media channels; organize, manage, monitor,
and measure those efforts; identify key metrics and measure
the performance through analytics; and understand the extent
of change brought on by digital and social media related to how
you engage your customers.
- Vydavateľstvo: Business Expert Press
- Rok vydania: 2014
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9781606498385
