Individual interviews and group meetings
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  • Anglický jazyk

Individual interviews and group meetings

Autor: Salima Jazi

Individual interviews and focus groups are two of the most common qualitative market research tools used by marketing practitioners and researchers. This guide provides a comprehensive presentation of their methodological processes. The boxes and examples... Viac o knihe

Na objednávku, dodanie 2-4 týždne

40.68 €

bežná cena: 45.20 €

O knihe

Individual interviews and focus groups are two of the most common qualitative market research tools used by marketing practitioners and researchers. This guide provides a comprehensive presentation of their methodological processes. The boxes and examples make it easy to understand and master the fundamentals of conducting these tools.Thanks to its innovative approach, this guide will allow students and practitioners to discover these two approaches and to learn how to apply them to the study of various problems related to consumer behavior.

  • Vydavateľstvo: Our Knowledge Publishing
  • Rok vydania: 2022
  • Formát: Paperback
  • Rozmer: 220 x 150 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9786205275221

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