Integrated Brand Marketing and Measuring Returns
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  • Anglický jazyk

Integrated Brand Marketing and Measuring Returns

Autor: P. Kitchen

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O knihe

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.

  • Vydavateľstvo: Palgrave Macmillan
  • Rok vydania: 2016
  • Formát: Paperback
  • Rozmer: 216 x 140 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781349367054

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