• Anglický jazyk

Lead the Category!

Autor: Stan Berenbaum

What are the secrets of franchising and business success? And how do you become a category leader? This book contains winning strategies, practical thoughts and easy to implement techniques on becoming the leader in your category.


Valuable information... Viac o knihe

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bežná cena: 30.00 €

O knihe

What are the secrets of franchising and business success? And how do you become a category leader? This book contains winning strategies, practical thoughts and easy to implement techniques on becoming the leader in your category.


Valuable information about...


● The problem with your mission statement

● Why transparency is not your goal

● What "jail breaks" have to do with your franchise relationship

● The three rules of employment

● The sure-fire rapid advancement strategy

● Why you should be concerned if you are taking care of your numbers

● The characteristics of great category leaders

● The best definition of franchising

● Why you should forget trust, sort of

● Why (+1) + (-1) does not equal 0

● What empty airline seats have to do with your business

● What to do if your franchisees have formed an independent franchise association

● The franchise convention success formula


Learn the secrets of franchising and business success and Lead the Category!

  • Vydavateľstvo: iUniverse
  • Rok vydania: 2009
  • Formát: Hardback
  • Rozmer: 222 x 145 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781440132308

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