Marketing Identities Through Language
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  • Anglický jazyk

Marketing Identities Through Language

Autor: Elizabeth Martin

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts... Viac o knihe

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O knihe

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

  • Vydavateľstvo: Springer Nature B.V.
  • Rok vydania: 2006
  • Formát: Hardback
  • Rozmer: 224 x 183 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781403949844

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