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Anglický jazyk
Marketing Strategy and Management
Autor: Michael J. Baker
The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging... Viac o knihe
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O knihe
The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
- Vydavateľstvo: Bloomsbury 3PL
- Rok vydania: 2014
- Formát: Paperback
- Rozmer: 280 x 210 mm
- Jazyk: Anglický jazyk
- ISBN: 9781137025821
