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Anglický jazyk
Nostalgic Appeals in Restaurants
Autor: Nayab Hassan
The concept of disneyization and its elements have recently emerged in literature. However how these things help in enhancing the service encounter have not been studied. This research offers description of different terms like nostalgia, disneyization and... Viac o knihe
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O knihe
The concept of disneyization and its elements have recently emerged in literature. However how these things help in enhancing the service encounter have not been studied. This research offers description of different terms like nostalgia, disneyization and service marketing. An effort has been made to study whether each individual experiences nostalgia or not and how do they associate themselves with this concept.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2015
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783659706271
