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Anglický jazyk
Retail Marketing Strategy
Autor: A. Coskun Samli
"Samli provides an academic rather than a practical day-to-day approach to retailing, and his book may help move retailing toward the mainstream of academic research and interest. . . . The author incorporates good references and an overview of many theories... Viac o knihe
Na objednávku, dodanie 2-4 týždne
95.66 €
bežná cena: 108.70 €
O knihe
"Samli provides an academic rather than a practical day-to-day approach to retailing, and his book may help move retailing toward the mainstream of academic research and interest. . . . The author incorporates good references and an overview of many theories that can be applied in an academic retail setting. Recommended for advanced undergraduate, graduate, and professional collections." Choice
- Vydavateľstvo: Bloomsbury 3PL
- Rok vydania: 1989
- Formát: Hardback
- Rozmer: 235 x 157 mm
- Jazyk: Anglický jazyk
- ISBN: 9780899302492
