- Anglický jazyk
Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition
Autor: Jay B. Barney
For courses in strategy and strategic management.
Core strategic management concepts without the excess
Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers... Viac o knihe
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O knihe
For courses in strategy and strategic management.
Core strategic management concepts without the excess
Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.
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- Vydavateľstvo: Pearson
- Rok vydania: 2018
- Formát: Paperback
- Rozmer: 254 x 202 mm
- Jazyk: Anglický jazyk
- ISBN: 9781292258041