• Anglický jazyk

Strategic Planning

Autor: Lambert M. Surhone

Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. Various business analysis techniques can be used in strategic... Viac o knihe

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O knihe

Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. Various business analysis techniques can be used in strategic planning, including SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats ), PEST analysis (Political, Economic, Social, and Technological analysis), STEER analysis (Socio-cultural, Technological, Economic, Ecological, and Regulatory factors), and EPISTEL (Environment, Political, Informatic, Social, Technological, Economic and Legal).

  • Vydavateľstvo: Betascript Publishers
  • Rok vydania: 2009
  • Formát: Paperback
  • Rozmer: 221 x 149 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9786130304089

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