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Anglický jazyk
Strategy development in humanitarian NGO positioning and the rise of FCOs
Autor: Julian J. Rossig
As competition over donations for humanitarian aid projects intensifies, traditional German NGOs come under additional pressure from an unlikely side: A new breed of aggressively expanding market entrants monopolizes distribution channels, thus obtaining... Viac o knihe
Na objednávku, dodanie 2-4 týždne
36.17 €
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O knihe
As competition over donations for humanitarian aid projects intensifies, traditional German NGOs come under additional pressure from an unlikely side: A new breed of aggressively expanding market entrants monopolizes distribution channels, thus obtaining a significant market share. Lacking any own aid projects, however, these organizations distribute the raised donations to traditional NGOs. This unusual set-up leaves NGO executives searching for a strategic response: While the new competitor's funding is clearly a welcome treat, the competitive aspect is much less pleasing.
This study revisits contemporary approaches to positioning strategy formulation, deducing a systematization of fundraising campaign organizations (FCOs) and offering helpful recommendations for NGO executives.
- Vydavateľstvo: Books on Demand
- Rok vydania: 2016
- Formát: Hardback
- Rozmer: 226 x 175 mm
- Jazyk: Anglický jazyk
- ISBN: 9783741252808
