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Anglický jazyk
The Business of Choice
Autor: Matthew Willcox
In this 2nd edition of The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science,... Viac o knihe
Na objednávku, dodanie 2-4 týždne
53.49 €
bežná cena: 56.30 €
O knihe
In this 2nd edition of The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this to your own marketing and brand strategies.
- Vydavateľstvo: Emerald Publishing Limited
- Rok vydania: 2020
- Formát: Hardback
- Rozmer: 235 x 157 mm
- Jazyk: Anglický jazyk
- ISBN: 9781839820717
