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Anglický jazyk
The Impact of Social Media on Companies
Autor: Sarah Werthmueller
As a growing number of companies are active on social media platforms and since the virtual environment has become more complex, it is a competitive advantage to communicate online with the target group. Thus, knowing what sales impact these activities have... Viac o knihe
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O knihe
As a growing number of companies are active on social media platforms and since the virtual environment has become more complex, it is a competitive advantage to communicate online with the target group. Thus, knowing what sales impact these activities have and being aware of its limitations help maximise a company's set goals. This study examines the influence of social media marketing on the traffic to a company's website and the subscription to its service. Additionally, the impact of a firm's resources on social media and the resulting challenges a business face, are investigated.
- Vydavateľstvo: AV Akademikerverlag
- Rok vydania: 2017
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783639840919
