-
Anglický jazyk
The Mindful Marketer
Autor: Lisa Nirell
As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled... Viac o knihe
Na objednávku, dodanie 2-4 týždne
36.78 €
bežná cena: 41.79 €
O knihe
As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.
- Vydavateľstvo: Palgrave Macmillan US
- Rok vydania: 2014
- Formát: Paperback
- Rozmer: 235 x 155 mm
- Jazyk: Anglický jazyk
- ISBN: 9781349481569
