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Anglický jazyk
The Smart Advertising Book
Autor: Dan White
Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. A lot of advertising is ill-chosen and poorly... Viac o knihe
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O knihe
Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. A lot of advertising is ill-chosen and poorly executed; understanding how to harness its potential provides strong competitive advantage. This book offers guidance to company leaders, marketers and entrepreneurs in delivering effective advertising. It presents a summary of all the latest evidence and thinking about successful advertising in a clear, accessible way with inspiring examples and the author's trademark frameworks, analogies and hand-drawn illustrations.
- Vydavateľstvo: Lid Publishing
- Rok vydania: 2024
- Formát: Paperback
- Rozmer: 178 x 119 mm
- Jazyk: Anglický jazyk
- ISBN: 9781915951182
