Wine Brands
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  • Anglický jazyk

Wine Brands

Autor: E. Resnick

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade... Viac o knihe

Na objednávku, dodanie 2-4 týždne

52.24 €

bežná cena: 54.99 €

O knihe

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.

  • Vydavateľstvo: Palgrave Macmillan
  • Rok vydania: 2015
  • Formát: Paperback
  • Rozmer: 235 x 155 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781349363728

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