Brand Strength
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  • Anglický jazyk

Brand Strength

Autor: Martin Walser

Martin G. Walser breaks with the well established "advertising paradigm", which postulates that strong brands are above all the result of advertising. Instead, he focuses on "experiential information", i.e. the consumers' experience with the brand, as a... Viac o knihe

Na objednávku, dodanie 2-4 týždne

52.24 €

bežná cena: 54.99 €

O knihe

Martin G. Walser breaks with the well established "advertising paradigm", which postulates that strong brands are above all the result of advertising. Instead, he focuses on "experiential information", i.e. the consumers' experience with the brand, as a main source of brand strength.

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