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Anglický jazyk
Mastering the Business Environment
Autor: Roger Cartwright
Provides an insight into the key external analyses organisations need to undertake. Using the acronym SPECTACLES, the book considers the Social, Political, Economic, Cultural, Technological, Aesthetic, Customer, Legal, Environmental and Sectoral factors... Viac o knihe
Na objednávku, dodanie 2-4 týždne
36.57 €
bežná cena: 38.49 €
O knihe
Provides an insight into the key external analyses organisations need to undertake. Using the acronym SPECTACLES, the book considers the Social, Political, Economic, Cultural, Technological, Aesthetic, Customer, Legal, Environmental and Sectoral factors that make up the set of external influences on the organisation.
Using examples from real organisations, the book provides the reader with clear pointers as to the factors to be considered and their interrelationship. Each chapter includes information for carrying out the analyses, together with a summary and a set of questions.
- Vydavateľstvo: Red Globe Press
- Rok vydania: 2001
- Formát: Paperback
- Rozmer: 234 x 156 mm
- Jazyk: Anglický jazyk
- ISBN: 9780333929377
