• Anglický jazyk

Principles of Marketing

Autor: Jaden Thompson

Marketing as a field is the fastest growing profession in the world and a most important one too. It includes the art of selling, creating and managing a brand or a product. The aim of this text is to give helpful insights about this vast field to the readers.... Viac o knihe

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O knihe

Marketing as a field is the fastest growing profession in the world and a most important one too. It includes the art of selling, creating and managing a brand or a product. The aim of this text is to give helpful insights about this vast field to the readers. It is designed in a way that it provides deep knowledge about the crucial factors affecting marketing and its most unique techniques. It is a valuable compilation of topics, ranging from the basic to the most complex theories and principles in the field of marketing. As this field is emerging at a rapid pace, the contents of this textbook will help the readers understand the modern concepts and applications of the subject.

  • Vydavateľstvo: Larsen and Keller Education
  • Rok vydania: 2017
  • Formát: Hardback
  • Rozmer: 282 x 208 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781635490022

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