Service Management and Marketing Principles

Anglický jazyk

Service Management and Marketing Principles

This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences.

Viac o knihe

Na objednávku, dodanie 2-4 týždne

201.59 €

bežná cena: 212.20 €

O knihe

Vydavateľstvo: Routledge India
Rok vydania: 2024
Formát: Hardback
Rozmer: 240 x 161 mm
Jazyk: Anglický jazyk
ISBN: 9781032603704

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