Services Marketing
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  • Anglický jazyk

Services Marketing

Autor: Steve Baron

Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers... Viac o knihe

Na objednávku, dodanie 2-4 týždne

72.10 €

bežná cena: 75.89 €

O knihe

Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.

  • Vydavateľstvo: Red Globe Press
  • Rok vydania: 2008
  • Formát: Paperback
  • Rozmer: 246 x 189 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780230520936

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